Rex Concepts: Supporting Restaurant Network Growth with Standardized Maintenance Operations

Introduction

Rex Concepts is the master franchisee of Burger King and Popeyes, building a platform of quick-service restaurant brands in Central and Eastern Europe. The company places customer satisfaction at the core of its operating model while expanding its network by dozens of restaurants each year.

As Rex Concepts continues to expand across Central and Eastern Europe, a scalable and standardized approach to Facility Management becomes increasingly important. With 206 active restaurants across Poland, the Czech Republic and Romania, the company needed a solution that could support consistent maintenance processes across a growing network. SINGU supports this operating model by bringing maintenance requests, asset information, service partners and cost approval into one structured process.

„Customer satisfaction in quick service depends on consistency and speed, and both rely on reliable restaurant infrastructure and equipment. As our network grows, having a standardized maintenance process becomes increasingly important. SINGU provides the structure we need to manage maintenance consistently across our restaurant network, ensuring requests reach the appropriate service partner and remain visible through to completion.”

Maciej Maciejczak
Head of Facility Department
Rex Concepts

Pre-Implementation Challenges

As its network expanded, Rex Concepts identified three operational areas where a dedicated digital platform could support its growth and service standards:

• Maintaining responsiveness across every restaurant.
  In quick service, equipment availability has a direct impact on service quality. Rex Concepts needed a structured way to register, assign and monitor technical issues promptly in every location.
• Scaling operations in step with network growth.
  Each new restaurant brings additional equipment, maintenance needs and service partners. The company needed a maintenance standard that scales consistently as the network grows.
• Coordinating multiple service providers.
  Technical systems in restaurants, such as kitchen equipment, refrigeration and HVAC, are typically maintained by different specialist partners. Rex Concepts sought consolidated visibility of all service activity across the network.

Implemented Solutions

Rex Concepts introduced SINGU across its restaurant network as part of a standardized Facility Management process designed to support both day-to-day operations and continued network growth.

Centralized Work Order Management

All technical issues reported by restaurant teams are registered in SINGU as work orders. Each is assigned a priority, a deadline and a responsible service partner. Restaurant managers and the operations team follow the status of every work order in real time, and each completed task remains documented for future reference.

Equipment Management

Equipment ManagementTechnical assets across the network are registered in SINGU together with their service history. When an issue occurs, teams and service partners have access to relevant equipment information, supporting faster and more informed service handling.

Costs Acceptance

Maintenance costs are submitted and approved directly in SINGU, linked to the relevant work order. This gives Rex Concepts a documented, consistent approval process for technical expenses across all three markets.

SINGU BI

Work order and cost data from all locations is consolidated in SINGU BI. The operations team can analyze maintenance activity by country, restaurant and equipment type, supporting informed operational decisions.

Integration roadmap

Tenant Communications Platform – SINGU Tickets (API) will allow tenants to remain within their existing tool while seamlessly routing tasks to SINGU for execution and synchronized closure.

„Our restaurant teams can report technical issues through one standardized process, while the Facility team and service partners have a common view of priorities, deadlines and current status. This gives us much better visibility and control as the restaurant network continues to grow.”

Maciej Maciejczak
Head of Facility Department
Rex Concepts

Results and Key Benefits:

The first year with SINGU gave Rex Concepts a clearer, network-wide view of its maintenance activity.

• 5,199 maintenance activities managed through one standardized process in the first year. 
  Maintenance activities across the network were registered, assigned and tracked within a single system, providing consistent visibility for restaurant teams, Facility Management and service partners.
• 206 active locations across three countries. 
  Restaurants in Poland, the Czech Republic and Romania follow the same standardized maintenance process.
• Structured cooperation with service partners. 
  Requests are directed from restaurants to the responsible service providers, with priorities, deadlines and completed work documented within the process.
• Transparent cost control. 
  Maintenance expenses are approved within SINGU and linked to specific work orders, supporting consistent cost governance across all markets.
• Data-driven asset decisions. 
  Service history and SINGU BI analytics by restaurant, country and equipment type provide data that supports the planning of repairs, replacements and maintenance budgets.

Conclusion

The Rex Concepts × SINGU partnership established a unified maintenance standard for a rapidly growing QSR network of 206 active restaurants across Poland, the Czech Republic and Romania. Technical operations are managed through a structured process connecting restaurant teams, Facility Management and service partners. This gives Rex Concepts greater visibility over maintenance activity and provides an operational foundation that can scale alongside the continued growth of the restaurant network.

Planned Next Steps

Rex Concepts is currently testing SINGU AI, exploring how it can further support maintenance operations across the network.

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